An Urban and Active Pickup Lovers Dream

The mid-size truck market is surging in popularity. Their car-like handling, better miles per gallon, and truck bed utility all make them an ideal companion for urbanites who deal with tight parking and are more likely to carry a mountain bike or surfboard as opposed to hay bales and horse tack. The Chevy Colorado is taking aim at the reigning mid-size truck champ, the Toyota Tacoma, and producing trucks that are ready for adventure straight from the dealer.

According to Chevy, 1 in every 3.5 midsize trucks sold is in the Western region, so they’ve drilled deep into what motivates buyers in Southern California. They chose to demonstrate this by providing us with an opportunity to load up the trucks with surfboards and skis and go for a surf session in the morning and then drive to Big Bear for an afternoon of skiing. The truck performed admirably, and after a long day of activities and a total of 5 hours in the seat we still felt refreshed driving the Chevy Colorado back down the mountain.


Truck owners often lament the process of choosing and buying racks and cargo accessories for their new rigs. Third party components are expensive and although they may technically fit, they are often times not ideal for a particular truck. Sometimes they can be awkward to use and downright ugly.

Chevy has tackled this issue with their GearOn accessory system that is designed specifically for the Chevy Colorado. It’s easy configuration and multitude of mounting accessories to choose from, makes it a great platform for any driver who enjoys outdoor pursuits. They’ve partnered with Thule to design these components that will safely secure your bikes, kayaks, skis, snowboards, standup paddle boards, and even a bed-mounted tent. This system is designed to keep your sports gear raised up and out of the bed of the truck so you’ve plenty of room for bags and other equipment down below.